Audible is an audio book service grounded in a mobile app which can be used anywhere.
To create a campaign that encourages young families to listen together.
Car journeys, specifically road trips can be a fun experience for the whole family when enjoying an audio book together.
Road trips can be tiring with young children so encouraging them to think about chapters instead of distance changes perspectives and lessens complaints. This helps both kids and parents to enjoy the ride and engage with one of Audible’s many family orientated stories.
This is a conceptual advertising brief.