SunDay Makeup

SunDay is new makeup brand that encourages complete freedom of expression for its audience regardless of gender or technical ability. SunDay makeup needed to stand apart from its obviously gendered competition, we are for everyone. Our slogans are gender-neutral and our branding creates a moody and cool image. Our goal was to take the pressure off creating a perfect appearance and instead using that energy to express who you truly are.

This is a conceptual branding project. 

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